From time to time we hear that visitation to the National Park System is on a downward slide, that those who do visit lack the diversity reflective of the nation as a whole, that younger generations are not visiting en masse.
Part of the problem could be that the National Park Service does not have a marketing branch. If you could open that branch, how would you market and promote the parks to build not just overall visitation, but visitation that reflects the country's diversity and various age groups?
Comments
Over on Traveler's Facebook page a number of folks have commented on this question, including one who doesn't believe there's a problem with diversity in the park system, that trying to attract more minorities into the parks reflects a "racial agenda."
Is that the case? If more people of color aren't introduced to the parks and become stewards and advocates for them, what will happen in the coming decades when White Americans are a minority?
As reports prepared by the University of Idaho's Park Studies Unit note, there's a huge disparity in the cultural makeup of national park visitors. Here's a snippet from a 2012 survey the university did on visitors to Mesa Verde National Park in Colorado:
And this from Yellowstone:
And this from the university's study on Barriers to a Backyard National Park: Case Study of African American Communities in Columbia, SC:
And this from the same study:
So, should we be concerned with the cultural makeup of visitors to national parks, or is that an overblown concern?
According to this morning's NPS Digest, Sesame Street has Oscar and Elmo and Big Bird helping out.
http://www.nps.gov/applications/digest/headline.cfm?type=Announcements&i...
Without thinking too long on it, I would have Obama do a Public Service Announcement where he would say the mission statement of the NPS and then follow up with saying these parks belong to us for visitation, education, exploration, imagination, relaxation, etc...the history and beauty is ours to take care of and enjoy. I would maybe push the idea visiting the NPS units that are close to home and when you take a trip see what NPS units are close to your destination.
I like the thoughts in Roger's comments. What age group has the most curiosity...for anything? Children. They can also be the most relentless in determining a family's use of time. A program that combined education in the schools, promoting regional vacations, and environmental stewardship would be a snowball!. The kids learn something new, the family saves gas, and we have a lot more eyes in the parks watching for vandalism.
It might even create some jobs.