National Park Service Releases Centennial Logo

Published Date

August 21, 2014

National Park Service Director Jon Jarvis has released the agency's logo for its centennial in 2016, one that uses the agency's familiar arrowhead for the zero in 2016.

The logo was unveiled Wednesday to Park Service employees during a "webchat" the director had with his workforce. Parks are being encouraged to use the logo on Monday in celebration of the Park Service's 98th birthday. While the image released Wednesday contained the Twitter hashtag symbol #nationalparks, that hashtag is not a permanent part of the centennial logo, but rather to remind park staff to use the hashtag Monday when they tweet about the centennial.

The centennial logo, which features a light-green arrowhead and matching green lettering for the word "centennial," comes just five months after the Park Service and the National Park Foundation jointly released logos for the campaign leading up to the centennial. Those logos were intended to build public enthusiasm toward the centennial.

Park Service officials were not immediately available Thursday morning to say why the new logo was released so quickly after the earlier one.

Director Jarvis and staff employees celebrated the release of the new logo on Wednesday/NPS

When the centennial campaign logos were released in March, they drew heavy criticism for their empty arrowheads, though Park Service and Foundation officials were quick to point out that the logos were not replacing the traditional Park Service arrowhead that pictures a sequoia tree, mountains, and a bison, but simply were designed to promote the centennial.

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Comments

Submitted by tahoma on August 21, 2014 - 5:58pm.

Here's a humorous pseudo-scientific analysis of bureaucracies from 'The Journal of Irreproducible Results':

"The element, called Administrontium by its discoverers at California M and M University, is the heaviest element yet discovered by scientists. Created in their massive confusion reactor, the element has no protons or electrons and an atomic number of zero. However, it has one neutron, 125 assistant neutrons, 75 vice-neutrons and 111 assistant vice-neutrons giving it an atomic mass of 312. The higher level particles are held together by a continuous exchange of meson-like particles called morons, while lower level particles are held together by peons. The absence of electrons precludes covalent or ionic bonding, but Administrontium has a different form of bonding, referred to by some California M and M workers as a sort of "old boy network" or male bonding..."

"Squirmi explained that since Administrontium has no electrons it is chemically inert and has a normal half-life of approximately three years. However, Administrontium does not actually decay in three years, but undergoes a reorganization during which the assistant neutrons, vice-neutrons, and assistant vice-neutrons exchange places. He added that the atomic number may actually increase after each reorganization although scientists have never been able to find the additional neutrons but their presence can be inferred by an increase in mass and inertia..."

http://ebeltz.net/resume/jir.html

Submitted by rmackie on August 21, 2014 - 10:17pm.

Must agree Roger, really strikes by its lack of any inspiration. . It is the kind of sign you might see advertising for new employees, etc.

Submitted by reef2020 on August 22, 2014 - 8:03am.

The logos five months ago were not "centennial logos." They were new logos to increase people's association between NPS and NPF. All logos were created by Grey Advertising, contracted by NPF to do the entire marketing campaign that will have a phased rollout.

I'm fascinated that the "big secret announcement on Wednesday was scooped by the traveler! This wasn't supposed to be public until Monday, Founders Day. You clearly have a inside mole, Kurt!

Submitted by MM on August 22, 2014 - 10:19pm.

If the announcement was supposed to be a "secret", the NPS had the "loose lips." There was an article about it in the Aug. 21 Morning Report. Anyone with access to "inside.nps.gov" or "classicinside.nps.gov" would have been able to view the logo itself.

Mike

Submitted by m13cli on August 23, 2014 - 3:26pm.

Does anyone have a clue what was paid for this product ? Also ...we're wondering

why a contest for creative proposals was not promoted as a solution to DISCOVER

and SELECT a more imaginative LOGO ? Many PUBLICS would EMBRACE ?

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