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Reader Participation Day: What Do You Think Of The NPS Centennial Logo?

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Published Date

September 10, 2014

A couple weeks ago we shared the logo that was chosen to brand the National Park Service's centennial in 2016. What do you think of it?

To help you answer that question, we've collected some images produced by M Style Marketing, a New York City "licensing, brand strategy, marketing and design firm" hired to come up with the centennial logo. These images are just for presentation purposes, and have not actually been put to use in this fashion...yet.

How would you rate the centennial logo, and would you buy merchandise branded with it? 

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Again, these are not actual products being sold to mark the Park Service's centennial in 2016. Rather, they're just examples of how the logo could be used. Thumbs up, or down?

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Comments

Submitted by SmokiesBackpacker on September 10, 2014 - 7:27am.

Makes me wonder how much taxpayer money was spent on that unimaginative design. Instead of trying to market the NPS to folks, how about making the parks more accessible to people instead of pricing folks out of these public lands?

 


Submitted by Jim Burnett on September 10, 2014 - 8:21am.

Thumbs down. An uninspiring logo for what should be a wonderful milestone.


Submitted by Lee Dalton on September 10, 2014 - 9:11am.

Actually, I think I will try not to think of it.


Submitted by Rick B. on September 10, 2014 - 11:36am.

It might not excite me, but I'm not a graphic artist, and have nothing better to suggest in it's place.


Submitted by wild places on September 10, 2014 - 3:06pm.

thumbs down here too....  Too bad they didn't solicit designs from the general public.  I think the results may have been much better.


Submitted by Alfred Runte on September 10, 2014 - 5:27pm.

I rather like it, actually. The arrowhead substituted for a zero is clever; the simplicity works for me. A more ponderous design would have used 1916-2016; the designer at least let "centennial" say it all. By way of a poor design, think of the so-called brass knuckles used by Amtrak. Huh? What does that stand for? At least the Park Service stuck with its heritage arrowhead. Granted, a national competition might have produced a better design, but then, it probably would not have been chosen. Whatever committee had been appointed to judge the competition probably would have fought like cats and dogs. We might have wound up with something like Amtrak. At least we can breathe a sign, er sigh, of relief.


Submitted by Rick Smith on September 10, 2014 - 6:21pm.

I think this is the first time I have disagreed with Dr. Runte.  I think the logo sucks and even if it is better than Amtrak's, that's small consolation.

Rick


Submitted by Alfred Runte on September 10, 2014 - 6:53pm.

Hi Rick. I hope you are coming on the river trip next year. We'll have lots to talk about! As for our logo, how about a drowning rat? We could also do "Person Overboard!" (Man is out, obviously.) Seriously, I agree with you. It's not the greatest logo, but it works. Remember the context in which all government "creativity" occurs these days. The creative are marginalized so as not to offend the uncreative. Again, imagine what a committee would have done.


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