Media Campaign Enlists Big Names In Battle Against Illegal Wildlife Trade

Familiar names and faces are used around the world to sell every imaginable type of product to consumers, so conservation groups are turning to the same approach to try to help save wildlife such as elephants and rhinos. The long-term survival of the animals, which are a big draw for tourists to national parks in Africa and Asia, is threatened by a growing illicit trade in wildlife products.
- By Jim Burnett - February 26th, 2014 7:23am