Tourism is big business in Africa, and one of the major draws is the wildlife in the continent's national parks. By almost any measure, however, the future of wild elephants in Africa is bleak unless major strides can be made against poaching fueled by the demand for ivory. Now a new campaign called S.A.F.E, (Safeguarding a Future for Africa’s Elephants) hopes to mobilize the tourism industry to help save the elephants.